You can spend so long in your head and on paper/ screen, modelling scenarios, that real life becomes oppressive. A ‘Deep End’ in business forces you to attach an immediate (usually uncomfortable) action to any plan, or element of a plan, you create. Working on a new product idea? Mock up the sales PDF and book a meeting to pitch to some prospects. Writing a presentation to launch a new team initiative? Select a handful of your team and pitch your first draft.
Develop a Bias for Action:
- Recognise your fear and self-story telling. You’ll try and resist most Deep End actions by making ‘what if’ excuses. Ask yourself what’s the worst that could happen, jump into the deep end and act.
- Create & reward an action addiction. Lead a senior team where talk is dirty and only delivery is exalted. All agreed ideas have actions with tight deadlines monitored.
- Movement creates momentum. Stuck with where to start? Don’t worry about it, just physically do something. Send an email. Book a meeting. Write a paragraph. When you do, the vital things will become very clear, but they don’t if you just sit there in plans.
Develop a ‘Deep End’ Habit:
- When you feel the knot of procrastination, self-doubt or self-delusion (“I’ll just pay for a little bit more meaningless market research to make myself feel better”), start searching for a Deep End action.
- The only way you’ll solve that craving for achievement or action is to change something outside of you and your bubble (mind/ words). So what can you do that involves others? A good place to start is the end. What can you do now?
- Mock-up/ test/ get something out there. Then you’ll get that hit of achievement, but you’ll also start a chain reaction outside of you.
- Train your brain to convert plans to Deep Ends. Every time you write a plan, force yourself to think of an uncomfortable Deep End.
“Doing is better than perfect” – Facebook company motto